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Dr Cohen Josef

Josef is an expert in marketing psychology, positioning, go-to-market strategy, consumer behavior, marketing analysis, consumer decision-making, innovation, and helping organizations shift paradigms to drive growth. He enabled HP to win a substantial 5-year government tender and transformed two small companies into vertical leaders. Josef has developed and managed customized marketing processes, complex interorganizational processes, and new business ideas and products.

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Preferred environment: 

Business Growth, Business Setup, Business to Business (B2B), Behavioral Economics, Sales Strategy, Market Entry, Go-to-market Strategy, Market Research & Analysis, Business Planning, Lead Generation, Market Research Analyst, Branding, Brand Positioning, Business Strategy, Marketing, Management Consulting, Strategy, Operating Models, Process Improvement, Innovation

A quote:
The most notable results I've contributed to are 100% growth in an average of 18 months in the last three companies I've worked for.

Education

  • Ed.D. in Business

    2012 - 2017

    University of Derby - Derby, England, UK

  • Master's Degree in Marketing (MAMM)

    2004 - 2007

    University of Derby - Israel Branch

  • Bachelor's Degree in Law and Justice Administration

    1994 - 1998

    University of East London - London, England, UK

Certifications

  • Certificate in Business Valuations

    APRIL 2022 - PRESENT

    ACCA

  • Psychology Diploma

    MARCH 2011 - PRESENT

    NCFE

  • Workplace Psychology

    FEBRUARY 2011 - PRESENT

    NCFE

  • Mastering Web Application Development

    JUNE 2000 - PRESENT

    Microsoft University

  • ACCA - certificate in business valuation

List of topics I can help you with
( my years of experience included)

Business Growth

15 years

Go-to-market Strategy

15 years

Marketing Strategy

15 years

Time-to-market (TTM)

15 years

Strategic Planning & Execution

12 years

Organizational Culture Change

11 years

Change Management

10 years

Digital Marketing Strategy

10 years

Market Entry

18 years

Sales Strategy

17 years

Marketing

16 years

Brand Guidelines

15 years

Brand Positioning

15 years

Branding

15 years

Business Setup

15 years

Customer Experience

15 years

Development Strategy

15 years

Market Research Analyst

15 years

Strategic Planning

15 years

Business Strategy

14 years

Business to Consumer (B2C)

14 years

Customer Experience Management

14 years

Management Consulting

14 years

Strategy

14 years

Agile

12 years

ATLAS TI8

12 years

B2B

12 years

Board Presentations

12 years

Business Design

12 years

Business Performance Management (BPM)

12 years

Business Planning

12 years

Business Process Management (BPM)

12 years

Business to Business (B2B)

12 years

Client Presentations

12 years

Competition Research

12 years

Consumer Behavior

12 years

Consumer Branding

12 years

Consumer Trends

12 years

Contact

12 years

Contact Centers

12 years

Design

12 years

Direct to Consumer (D2C)

12 years

Documentation

12 years

Innovation

12 years

Market Research & Analysis

12 years

Marketing Mix

12 years

Mixed Methods Methodology

12 years

Organizational Psychology

12 years

Product Strategy

12 years

SaaS

12 years

Strategic Initiatives

12 years

Workplace Psychology

12 years

Consumer Packaged Goods (CPG)

11 years

Mixed Media

11 years

Real Estate Investments

11 years

Behavioral Economics

10 years

Business finanace

10 years

Business Models

10 years

Cognitive Bias

10 years

Compensation Plans

10 years

Consumer Economy

10 years

Consumer Psychology

10 years

Consumer Research

10 years

Digital Media

10 years

Excel 2016

10 years

Go-to-market Plans

10 years

Human Capital Strategy

10 years

Human Resources (HR)

10 years

Information Technology

10 years

Market Research

10 years

Market Sizing

10 years

Marketing Psychology

10 years

Monetization

10 years

Monetization Models

10 years

Operating Models

10 years

Process Improvement

10 years

Process Mapping

10 years

Sales Compensation

10 years

Target Operating Models

10 years

Value Proposition

10 years

Profit Maximization

9 years

Lead Generation

8 years

Market Risk

8 years

Marketing Analytics

8 years

Online Media

8 years

Online Research

8 years

Profitability Analysis

8 years

Storyline

8 years

Due Diligence

7 years

Finance

7 years

Managerial Economics

7 years

Online Sales

7 years

Commercial Law

6 years

Due Diligence Consultant

6 years

Online Payments

6 years

Business value

5 years

Corporate Law

5 years

Financial Software

5 years

Mergers & Acquisitions (M&A)

5 years

Venture Capital

5 years

Commercial Real Estate Finance (CREF)

4 years

M&A (Buy-side)

4 years

Online Gaming

4 years

Post-merger Integration

4 years

Services offered:

Business problem solving - like no growth, no earnings, strong competition, etc

Positioning issues

Sales process 

Return on advertising issues

Business plans

value proposition - creating or updating

BPM - creating or improving business processes - regarding growth issues (non-logistics)

Employee research, customer research






 
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Contact

I'm always looking for new and exciting opportunities. Let's connect.

+ 972 -544- 205 789