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Dr Cohen Josef
Josef is an expert in marketing psychology, positioning, go-to-market strategy, consumer behavior, marketing analysis, consumer decision-making, innovation, and helping organizations shift paradigms to drive growth. He enabled HP to win a substantial 5-year government tender and transformed two small companies into vertical leaders. Josef has developed and managed customized marketing processes, complex interorganizational processes, and new business ideas and products.
Preferred environment:
Business Growth, Business Setup, Business to Business (B2B), Behavioral Economics, Sales Strategy, Market Entry, Go-to-market Strategy, Market Research & Analysis, Business Planning, Lead Generation, Market Research Analyst, Branding, Brand Positioning, Business Strategy, Marketing, Management Consulting, Strategy, Operating Models, Process Improvement, Innovation
a quote:
The most amazing results I've contributed to are 100% growth in an average of 18 months in the last three companies I've worked for.
Education
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Ed.D. in Business
2012 - 2017
University of Derby - Derby, England, UK
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Master's Degree in Marketing (MAMM)
2004 - 2007
University of Derby - Israel Branch
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Bachelor's Degree in Law and Justice Administration
1994 - 1998
University of East London - London, England, UK
Certifications
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Certificate in Business Valuations
APRIL 2022 - PRESENT
ACCA
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Psychology Diploma
MARCH 2011 - PRESENT
NCFE
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Workplace Psychology
FEBRUARY 2011 - PRESENT
NCFE
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Mastering Web Application Development
JUNE 2000 - PRESENT
Microsoft University
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ACCA - certificate in business valuation
List of topics I can help you with (with my years of experience)
Business Growth
15 years
Go-to-market strategy
15 years
Marketing Strategy
15 years
Time-to-market (TTM)
15 years
Strategic Planning & Execution
12 years
Organizational Culture Change
11 years
Change Management
10 years
Digital Marketing Strategy
10 years
Market Entry
18 years
Sales Strategy
17 years
Marketing
16 years
Brand Guidelines
15 years
Brand Positioning
15 years
Branding
15 years
Business Setup
15 years
Customer Experience
15 years
Development Strategy
15 years
Market Research Analyst
15 years
Strategic Planning
15 years
Business Strategy
14 years
Business to Consumer (B2C)
14 years
Customer Experience Management
14 years
Management Consulting
14 years
Strategy
14 years
Agile
12 years
ATLAS TI8
12 years
B2B
12 years
Board Presentations
12 years
Business Design
12 years
Business Performance Management (BPM)
12 years
Business Planning
12 years
Business Process Management (BPM)
12 years
Business to Business (B2B)
12 years
Client Presentations
12 years
Competition Research
12 years
Consumer Behavior
12 years
Consumer Branding
12 years
Consumer Trends
12 years
Contact
12 years
Contact Centers
12 years
Design
12 years
Direct to Consumer (D2C)
12 years
Documentation
12 years
Innovation
12 years
Market Research & Analysis
12 years
Marketing Mix
12 years
Mixed Methods Methodology
12 years
Organizational Psychology
12 years
Product Strategy
12 years
SaaS
12 years
Strategic Initiatives
12 years
Workplace Psychology
12 years
Consumer Packaged Goods (CPG)
11 years
Mixed Media
11 years
Real Estate Investments
11 years
Behavioral Economics
10 years
Business finance
10 years
Business Models
10 years
Cognitive Bias
10 years
Compensation Plans
10 years
Consumer Economy
10 years
Consumer Psychology
10 years
Consumer Research
10 years
Digital Media
10 years
Excel 2016
10 years
Go-to-market Plans
10 years
Human Capital Strategy
10 years
Human Resources (HR)
10 years
Information Technology
10 years
Market Research
10 years
Market Sizing
10 years
Marketing Psychology
10 years
Monetization
10 years
Monetization Models
10 years
Operating Models
10 years
Process Improvement
10 years
Process Mapping
10 years
Sales Compensation
10 years
Target Operating Models
10 years
Value Proposition
10 years
Profit Maximization
9 years
Lead Generation
8 years
Market Risk
8 years
Marketing Analytics
8 years
Online Media
8 years
Online Research
8 years
Profitability Analysis
8 years
Storyline
8 years
Due Diligence
7 years
Finance
7 years
Managerial Economics
7 years
Online Sales
7 years
Commercial Law
6 years
Due Diligence Consultant
6 years
Online Payments
6 years
Business value
5 years
Corporate Law
5 years
Financial Software
5 years
Mergers & Acquisitions (M&A)
5 years
Venture Capital
5 years
Commercial Real Estate Finance (CREF)
4 years
M&A (Buy-side)
4 years
Online Gaming
4 years
Post-merger Integration
4 years
Services offered:
Business problem solving - like no growth, no earnings, strong competition, etc
Positioning issues
Sales process
Return on advertising issues
Business plans
value proposition - creating or updating
BPM - creating or improving business processes - regarding growth issues (non-logistics)
Employee research, customer research
Contact
I'm always looking for new and exciting opportunities. Let's connect.
+ 972-544-205 789